UNESCO World Heritage Communication – Amalfi Coast

Client: Esame di Stato – Italian Ministry of Education Role: Visual Designer · Concept & Art Direction Some projects begin with an assignment. This one became something else. I was given the Amalfi Coast, one of Italy’s UNESCO World Heritage Sites, as a brief to interpret and communicate. At first, it was a task. But then I saw it: the way the land doesn’t end, but rather dives into the sea, like it’s part of something bigger. The colours alone; sun-worn stone, green terraces, deep coastal blues, were enough to suggest a palette, but they also suggested a feeling. This project became about that feeling. Not just heritage as something preserved in stone, but as something alive and fragile, immense, always in conversation with nature. I designed a visual identity that tried to hold those opposites: permanence and fluidity, structure and softness. The work wasn’t about romanticising the place, but about reminding us that these landscapes are shared, shaped, and deeply worth protecting. In the end, this wasn’t just a campaign. It was a way of learning how design can carry reverence for place, for history, for beauty that still feels wild.